To extend the current marketing possibilities for electricity from renewable energy sources, Bundesverband Windenergie (BWE) and ARGE Netz propose a market development model. This proposal of changing the Renewable Energy Sources Act (EEG) is supposed to allow a direct retail of renewable electricity from the plant operator to final consumers and at the same time to ensure the proof of the simultaneousness of generation and consumability. ewi ER&S analyses the economic effects of the market development model. For final consumers, the model creates a possibility to show their preference – and thereby their willingness to pay – for consumable renewable power and to purchase it. This allows the plant operators a better marketing option of their consumable renewable power. If production and consumption happen spatially close to each other, this can additionally relieve the grids. The EEG account will not receive additional financial burdens, even reliefs are possible.